Plans to give 5% of sales proceeds from the special edition product to Saina and 1% to Gopichand’s badminton academy

Milagrow HumanTech, a Gurgaon-based provider of TabTop PCs and domestic robots, has dedicated its domestic robot ‘RedHawk’ in the name of Saina Nehwal, who won the bronze medal for badminton at the recently-concluded London Olympics.

The Milagrow Redhawk, classified as a robotic vacuum cleaner, performs multiple tasks to ensure that its owner’s home is clean by the time he or she gets back from work. The bag-less model has a one-litre dust bin to store the dirt it collects. This battery-operated robot uses six different modes to clean effectively with minimal noise.

“Saina is the cause of national cheer and pride. Her story must inspire millions. We are also honouring Pullela Gopichand for his yeoman service to Indian badminton,” said Rajeev Karwal, founder and chief executive (business and knowledge solutions), Milagrow.

Milagrow plans to give 5% of the sales proceeds from the special edition product to Saina Nehwal and 1% to Gopichand’s badminton academy.

“We decided on launching the special edition products before the Olympics started, for all the medal winners and once they were back we met them to finalise the details of the special edition launches. You will hear the launches in the names of other winners soon. We are not looking for any endorsement from them but honoring them. They will inspire a billion. We feel that this initiative is a way of encouraging the athletes to give their 100% not only during Olympics but also in the future whenever they are competing,” Karwal added

source: http://www.Business-Standard.com / Home> Economy & Policy / by K Rajani Kanth / Hyderabad, October 09th, 2012