The delicate and elegant flower of blissful fragrance from the tiny mandal of Mylavaram in Krishna district is spreading its scent in faraway places.

Jasmine (jasminum sambac or Bondu Malle in Telugu), and Andhra Pradesh State’s official flower, has become the centre-piece of the agri-economy bouquet of this small mandal as its exports are blooming.

Consider this. According to estimates, the jasmine business exceeds a whopping ₹20 crore during the season – January to September. “Jasmines contribute a significant share in the agriculture economy in Mylavaram mandal, where over 1,000 farmers are directly engaged in its cultivation. Annual turnover has crossed ₹20 crore, given the extent of land under cultivation,” Suresh Vesam told The Hindu.

Mr. Vesam is Director of Nestham, an NGO working on jasmine cultivation and marketing facilities in rural Krishna district.

According to estimates, over 200 acres in the mandal are under its cultivation.

Blooming grace

Realizing the huge demand for this small and graceful flower of fragrance, local farmers have been growing jasmines in big land parcels – up to four to five acres – basketing large quantities in key villages such as Pulluru, Chandragudem and Kothagudem.

On the land, “A majority of the farmers are going for the drip irrigation method which results in a bumper yield. Mylavaram farmers have learnt the technique from Tamil Nadu farmers by adopting best farming techniques,” Horticulture Department Assistant Director N. Sujatha told The Hindu.

“We want our farmers to take every opportunity that is available in the market. We are now witnessing that many traders in Hyderabad would wait for the arrival of jasmines from Mylavaram,” added Ms. Sujatha. Hyderabad is the prime market destination of the Mylavaram farmers, who transport their produce daily by road.

Going places

Looking beyond neighbouring Hyderabad,

“Plans are afoot to export jasmines directly to Singapore from next year through farmers producers’ associations from the Mylavaram area.

“Being Andhra Pradesh State’s official flower will help to tap marketing prospects in other states and abroad,” said Mr. Suersh Vesam.

source: http://www.thehindu.com / The Hindu / Home> News> States> Andhra Pradesh / by T. Appala Naidu / Machilipatnam – July 02nd, 2018