Hyderabad-based ace fashion designer Shravan Kumar on Sunday inaugurated Samana Fashion House, a fashion production house rolled out of the stables of Samana Institute of Fashion Technology (SIFT) in the city.

After formally opening the add-on feature of SIFT, Mr. Shravan Kumar went around the studio, interacted with students of the institute and assessed their level of performance.

Impressed by the kind of work being carried out at SIFT, he said it was heartening to see a lot of sincere efforts being put to hone creative skills of students. “It will ultimately take them to a different level. I am particularly impressed by the cause behind the thought. Students are very enthusiastic that they will be able to create and sell their designs. This is something commendable,” said the designer.

Fashion choreographer Sunil Menon, who also attended the inaugural, said it was not enough to learn mere designing of the clothes. “It is important to create a market for your products and for that you need the right kind of platform. A designer must be able to communicate his creativity to his clients,” he said.

Underscoring the importance of ‘exposure’ and ‘experience’, he said the best part of SIFT students was that they were willing to work hard and put their best foot forward.

Later, amidst claps and cheers, Mr. Shravan Kumar announced induction of two SIFT students —Reena Agarwal and Komal Bansali as designer and assistant production manager in his Hyderabad-based fashion studio.

“Today is a big day, not just for me but for Vijayawada city. Besides Reena and Komal, many other girls of SIFT have been offered placements in units run by designers in Bangalore, Hyderabad and Chennai. The remaining of them will be absorbed by the Samana Fashion House,” said Samana Moosavi, CEO of SIFT.

source: http://www.TheHindu.com / Home> News> Cities> Vijayawada / by Special Correspondent / August 06th, 2012