Hyderabad, India
| — 65th Canon Image Store launched in Hyderabad — Sets up exclusive specialty brand store for consumer digital imaging range — Plans close to 100 stores across 35 cities in South India by 2015 |
Canon India Pvt. Limited, India’s No 1. Complete Digital Imaging Company has launched its 65th Canon Image Store (CIS) along with a new office in Hyderabad. The motive behind the inauguration of the retail store and the office is to strengthen Canon’s foothold in the South Indian region, by boosting sales and increased brand visibility.
During the inauguration, Mr. Kevin Kobayashi, CEO, Canon India, said, “Markets such as Hyderabad are critical to Canon’s growth in India. The exclusive CIS Hyderabad store enforces Canon’s increased focus on penetration across south India including tier II & tier III cities. Our customers here have reposed great faith in us and their overwhelming response to our products, have helped us grow our market share across categories. This is an endeavor to express our gratitude to them and ensure state of the art imaging products and services, on a continuous basis.”
Dr. Alok Bharadwaj, Senior Vice President, Canon India, added “The Andhra Pradesh sales for Canon have been increasing at a rate of 50%. This new marketing strategy of opening an exclusive retail store along with a full-fledged Canon branch office in Hyderabad will enable better sales and increased brand awareness in the rest of the state in Andhra Pradesh. The CIS will provide a unique purchase experience to customers as a trained technical team will explain the technology and usage of Canon products. While the product features will be demonstrated, the consumers will experience the touch and feel of the latest digital imaging products. Also, the new office inaugurated is a sign of increasing sales and a promise to delight customers of the region, better than ever,”
The franchise based store is strategically located in one of the evolving business centers in Hyderabad. Somajiguda is home to international banking institutions, well known IT companies and well known automobile sales. The store is intended to be a one-stop destination for people with imaging needs. The wide displays of products with touch and feel experience allows the customer to make a better and informed decision at the point-of-sale.
The CIS brand stores enforces Canon’s increased focus on penetration across the country including major metros and tier II & tier III markets. The area covered by each outlet varies from a minimum of 600 sq. ft to a maximum of 900 sq. ft with franchisee investment of Rs. 25 to Rs. 30 lacs located in malls or any high footfall area. Expected breakeven of these stores is in about 6 months with ROI of 18-19%.
The Canon new office premise in Hyderabad is 5400 square feet and located at Raj Bhavan Road, Somajiguda. The office is designed around the core principles of Kyosei, which symbolizes ‘All people, regardless of race, religion or culture, harmoniously living and working together into the future’. The Hyderabad centre seats around 37 employees. Some of the highlights of this office include a magnificent reception with almost 100% additional seating capacity. The premise also features a 20-seater conference room.
Understanding the evolving consumer needs, Canon plans to tap the growth of retail market estimated at Rs 300 crore annually and the digital imaging market that is currently growing at 50%. The stores opened till date experienced an average foot fall per store per month of 2000. The increase in footfall in weekends over weekdays is over 100%.
From the store (CIS) exclusively, the company has plans to open 300 stores by 2015 and expecting revenues of Rs.175 crore in 2012 and Rs.1000 crore by 2015.
About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions.
With over 195,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totaled $46 billion. Visit the Canon Inc. website at: www.canon.com.
Canon in India
Canon India closed the year of 2011 with revenues of Rs.1525 crore which is 21 % growth over 2010. Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multimedia projectors, cable ID printers, semiconductors and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 930 people. Canon has approximately 380 primary channel partners 13 National Retail Chain partners, and over 4000 secondary retail points. Oce distributors in India will now be a part of Canon partner network. Canon’s service reach extends to over 200 towns with over 200 service Engineers, 4 Master service centers and 34 Canon Care Centers. Canon and Océ products are available with complete service support network.
| Hyderabad, Andhra Pradesh, India, Wednesday, June 13, 2012 — (Business Wire India) |
source: //www.businesswireindia.com / source: Canon / Wednesday, June 13th, 2012