Visakhapatnam :
Considering the genuine demand and differential market dynamics, Rashtriya Ispat Nigam Limited (RINL) is focusing its marketing activities in western region of the country, said RINL chairman-cum-managing director A P Choudhary.
Addressing the customers of the region in Mumbai, Choudhary said that the twin factors of discipline and commitment on part of the customers of the region had compelled RINL to look westward and enhance its marketing activities in that part of the country.
The customers of western region are exceptionally loyal and aggressively confident in their business with RINL, which is why RINL sees better growth prospects in the future here, Choudhury said in a press release issued by RINL.
According to the RINL CMD, considering the possibility of growth in infrastructure, real estate and manufacturing sectors, steel demand is estimated to rise to 300 million tons in the country by 2025. RINL’s strength will be the volume of steel it produces, which will go up to 7 million tonnes when production from its expansion units stabilizes. By 2020, RINL has an ambitious plan of producing 20 million tonnes per annum and playing a key role in the infrastructural development of the country.
Addressing the western region customers, RINL’s director (commercial) T K Chand said that steel demand is picking up internationally, with the demand firming up in USA and Europe. Pointing out that India sees a better role for itself in the international markets once the steel demand grows globally, he said in India steel demand is showing signs of improvement and will improve further in the last quarter of this year, resulting in a spurt in steel demand soon.
Assuring the best services from RINL through adoption of modern innovative technologies and customer centric attitudes, he said importance is being given to branding the products and opening new outlets in various cities.
Earlier customers from different locations of western India, while interacting with the RINL CMD, stressed on availability of more volume of products and requirements of various new grades of steel items. Choudhary assured them that RINL would soon meet their demand once materials from their expanded units start rolling out.
source: http://www.articles.timesofindia.indiatimes.com / The Times of India / Home> City> Visakhapatnam> Western Region / TNN / December 08th, 2013