Forever Jewellery plans to set up at least five outlets in Andhra Pradesh and one in Chennai.
The jewellery retailer, which has 150 outlets covering its various brands across India, entered the southern market last year by opening its first showroom in Hyderabad. It opened its second outlet in the city today.
Director Amit Bandi said Vijaywada, Guntur, Visakhapatnam and Warangal in the State and Chennai will have new outlets next fiscal. “Later, we will spread to Karnataka and Kerala,” he told Business Line.
He said the company registered a 30 per cent year-on-year growth this year, with diamond growth outpacing that of gold jewellery. “Diamond prices have been more or less stable, but its sales have picked up,” he said.
The company offers gold and diamond jewellery from Rs 5,000 a piece to Rs 50 lakh. It incorporates regional designs to suit the tastes of various regions in the country.
Brand ambassador and actor Ileana D’Cruz inaugurated the showroom.
source: http://www.thehindubusinessline.com / Home> Industry> Marketing / by Amit Mitra / Hyderabad, January 06th, 2013