Cricket star Laxman launches Dubai Campus of IISM

Indian institute offers two course in sports management for aspiring professionals

Retired Indian cricket great VVS Laxman (second from right) at the launch of IISM's Dubai Campus on Tuesday. (SUPPLIED)
Retired Indian cricket great VVS Laxman (second from right) at the launch of IISM’s Dubai Campus on Tuesday. (SUPPLIED)

Former Indian Test star VVS Laxman launched a sports management institute in Dubai which aims to educate aspiring managers and professionals.

The International Institute of Sports Management (IISM), a venture of Eduhub Education, claims to be India’s first dedicated sports management training institution.

It opened the new campus in Dubai in collaboration with the Wisdom Educational Group that is running a group of professional colleges and training centres in the UAE and India.

The IISM Dubai Campus in Bur Dubai, located near the Burjman Metro Station, is equipped with state-of-the-art sports learning facilities in a 500 square metre facility.

It will be offering two sports management courses.

“Sports is becoming big but there is a huge gap in providing training facility for training professional sports managers. The UAE has spent nearly Dh42 million only to train athletes out of the UAE, but there is a huge shortage of trained sports managers. Experts come from other countries like Australia and Europe at a high consultancy fees. Many young students who are keen to pursue a career in sports management can join the courses offered by IISM in Dubai and its campus in Bombay. By next month we are planning to open a second campus in New Delhi,” said Shall Kapri, Dean of IISM.

Students will undergo training in sports marketing, sports finance, rules and regulations, ethics in sports, sport facility management, sports event staging and sponsorships, sports marketing research, sports journalism and leagues and team management.

Nilesh Kulkarni, an Indian cricketer, the founder and director of Eduhub Education, was present among other sports personalities at the launch on Tuesday.

The IISM Advisory Board includes sports personalities like Indian tennis star Mahesh Bhupathi, Development Officer of BCCI, Professor Ratnakar Shetty, and former Indian captain and commentator Ravi Shastri, among others.

Out of the two certificate courses initially offered by the Dubai Campus of IISM, the first one is a Certificate in Sports Management (CSM) to students who have completed Class XII and is spread over a period of five months, said Ahmed Rafi, Chief Executive Officer, Wisdom Education Group.

He said the second course offers short term executive certificate in sports management for working professionals over course of three to five days.

“We have collaborated with Eduhub to provide sports educational opportunities in the UAE where sports are witnessing phenomenal growth,” he added.

With major sports events like the FIFA World Cup happening in the GCC region (Qatar), there are many career openings in the sports field, he added.

source: http://www.emirates247.com / Emirates 24/7 / Home> Sports> Local / by VM Sathish / Wednesday -April 30th, 2014

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